Anastasia Beverly Hills is a Beauty & Personal Care brand tracked by MailMuse. We have analyzed 118 emails from Anastasia Beverly Hills since September 2023. Anastasia Beverly Hills sends approximately 0.9 emails per week.
The most common campaign type is Sale (38% of all emails), followed by Product Showcase and Festive. Browse all Sale email examples from top brands.
Anastasia Beverly Hills sends most frequently on Mondays during the Evening (5-8pm) window. Their subject lines average 38.1 characters, with 39.8% containing emojis.
Based on our analysis of 118 emails, Anastasia Beverly Hills employs a promotion-heavy email marketing strategy. Promotional and sale-driven emails make up roughly 45% of their campaigns, suggesting a strong focus on driving immediate conversions and revenue through discounts and offers. With an average of 0.9 emails per week, their cadence falls into the conservative tier — sending fewer than 2 emails weekly, which helps avoid subscriber fatigue but may limit touchpoints.
Anastasia Beverly Hills's preferred send day is Monday, accounting for 17% of all sends, with Tuesday as their second most active day. Their peak sending window is the Evening (5-8pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Anastasia Beverly Hills's subject lines average 38.1 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 39.8% is well above the industry norm (~20% across brands). Frequent emoji use can increase visual stand-out in the inbox, though overuse may appear less professional for certain audiences.
Anastasia Beverly Hills's subject lines average 38.1 characters and 39.8% of them include emojis. Common words include: off, get, abh, free, new.
Anastasia Beverly Hills actively participates in festive email campaigns. Across recent festive seasons, Anastasia Beverly Hills has sent emails for Diwali, Navratri, New Year, New Year, Christmas.
Anastasia Beverly Hills's festive calendar spans 4 different festivals across 3 years (2024, 2025, 2026), totalling 18 festive campaign emails. This broad seasonal participation indicates that Anastasia Beverly Hills treats festive marketing as a core part of their annual strategy, engaging customers across multiple cultural moments. Their presence in major Indian festivals highlights a strategy tuned to the domestic market.
Anastasia Beverly Hills sends 0.9 emails per week, putting them in the conservative tier for Beauty & Personal Care brands. This conservative cadence is lower than most brands in the space. Browse other Beauty & Personal Care brands to compare strategies, or see how Anastasia Beverly Hills stacks up directly against Alyaka.Com and Alyaka.Com Ltd.
Anastasia Beverly Hills sends approximately 0.9 marketing emails per week, based on MailMuse's analysis of 118 tracked emails.
Anastasia Beverly Hills's email mix includes: Sale (38%), Product Showcase (20%), Festive (17%). These categories are based on automated classification of 118 emails.
Anastasia Beverly Hills sends the most emails on Mondays, based on our send-day distribution analysis.
Anastasia Beverly Hills's subject lines average 38.1 characters. About 39.8% of their subject lines include emojis.