December 15 — December 31, 2025
During Christmas 2025, 29 brands collectively sent 121 email campaigns. The Beauty & Personal Care industry was most active with 58 emails (47.9%). Subject lines averaged 36 characters, with 27.3% using emojis. Brands preferred sending on Tuesday. The most common words in subject lines were: off, sale, holiday, gifts, last.
MailMuse tracked 121 emails from 29 brands during Christmas 2025 (December 15 to December 31, 2025).
The top brands during Christmas 2025 were: Kiehl'S Since 1851 (15 emails), Bobbi Brown Cosmetics (15 emails), Uniqlo (10 emails), Nyx Professional Makeup (7 emails), Anastasia Beverly Hills (6 emails).
Some top subject lines include: "INSIDE: Up to 25% off Luxe Lip Looks" by Anastasia Beverly Hills, and "LET’S GO HALFSIES" by Reformation.