September 22 — October 3, 2025
During Navratri 2025, 14 brands collectively sent 33 email campaigns. The Beauty & Personal Care industry was most active with 17 emails (51.5%). Subject lines averaged 41 characters, with 51.5% using emojis. Brands preferred sending on Wednesday. The most common words in subject lines were: off, festive, extra, sale, brow.
MailMuse tracked 33 emails from 14 brands during Navratri 2025 (September 22 to October 3, 2025).
The top brands during Navratri 2025 were: Nykaa (5 emails), Nyx Professional Makeup (4 emails), Caratlane - A Tata Product (3 emails), Anastasia Beverly Hills (3 emails), Anthropologie (3 emails).
Some top subject lines include: "🎉 40% off sitewide starts NOW" by Nyx Professional Makeup, and "Fall refresh: Up to 70% Off 🍁" by Luisaviaroma.