Explore email marketing strategies from 68 Beauty & Personal Care brands. MailMuse has tracked 1,972 emails to help you benchmark and improve your campaigns.
Beauty & Personal Care brands on MailMuse send an average of 0.1 emails per week. Browse real campaign examples, analyze subject line trends, and compare strategies across Beauty & Personal Care brands.
Based on our analysis of 1,972 emails from 68 Beauty & Personal Care brands, the average brand in this industry sends approximately 0.1 emails per week. Subject lines average 38 characters, with 28.2% of emails using emojis in the subject line. The most popular day to send emails is Wednesday. Most emails are sent during the Afternoon (2-5pm) time slot.
Beauty & Personal Care brands most commonly send Sale, Product Showcase, Festive emails. Explore each campaign type to see real examples and best practices.
Email activity in Beauty & Personal Care peaks during March 2026 with 363 emails sent. This typically aligns with major shopping festivals and seasonal campaigns. Brands in this industry ramp up their email frequency during festive seasons to maximize engagement and sales.
MailMuse currently tracks email campaigns from 68 Beauty & Personal Care brands, with 1,972 total emails analyzed.
Beauty & Personal Care brands send an average of 0.1 emails per week with an average subject line length of 38 characters. Emoji usage rate is 28.2%. The most popular send day is Wednesday.
The most common email types in Beauty & Personal Care are: Sale, Product Showcase, Festive, Loyalty, Promotional, New Arrival, Educational, Brand Story, Welcome, Event / Invitation, Newsletter, Feedback, Re-engagement, Confirmation, Back in Stock, Order Update, Abandoned Cart, Referral. Browse each type to see real examples from leading brands.
The most active Beauty & Personal Care brands by email volume are: Urban Decay (417 emails), Bobbi Brown Cosmetics (268 emails), Kiehl'S Since 1851 (137 emails), Purplle (130 emails), Nykaa (129 emails), Nyx Professional Makeup (123 emails), Givenchy (118 emails), Anastasia Beverly Hills (118 emails), Innisfree (103 emails), Mac Cosmetics (74 emails).