October 10 — November 5, 2025
During Diwali 2025, 31 brands collectively sent 112 email campaigns. The Beauty & Personal Care industry was most active with 48 emails (42.9%). Subject lines averaged 39 characters, with 32.1% using emojis. Brands preferred sending on Saturday. The most common words in subject lines were: off, free, holiday, sale, diwali.
MailMuse tracked 112 emails from 31 brands during Diwali 2025 (October 10 to November 5, 2025).
The top brands during Diwali 2025 were: Kiehl'S Since 1851 (14 emails), Anthropologie (13 emails), Bobbi Brown Cosmetics (13 emails), Allbirds (9 emails), Nykaa (7 emails).
Some top subject lines include: "‘Tis The Season (To Treat Yourself)" by Allbirds, and "Complete Care: Your Favorite Giftable Face & Body Sets" by Kiehl'S Since 1851.