December 25 — January 5, 2026
During New Year 2026, 25 brands collectively sent 85 email campaigns. The Beauty & Personal Care industry was most active with 33 emails (38.8%). Subject lines averaged 33 characters, with 24.7% using emojis. Brands preferred sending on Thursday. The most common words in subject lines were: off, sale, new, year, extra.
MailMuse tracked 85 emails from 25 brands during New Year 2026 (December 25 to January 5, 2026).
The top brands during New Year 2026 were: Anthropologie Sale (10 emails), Bobbi Brown Cosmetics (10 emails), Uniqlo (9 emails), Kiehl'S Since 1851 (8 emails), Nykaa (5 emails).
Some top subject lines include: "Don't Miss Out! Your FREE Winter Gift Ends Soon" by Kiehl'S Since 1851, and "Final Hours – Extra 30% off Sale Styles Ends Tonight" by Calvin Klein.