December 25 — January 5, 2024
During New Year 2024, 22 brands collectively sent 55 email campaigns. The Luxury & High-End Goods industry was most active with 18 emails (32.7%). Subject lines averaged 33 characters, with 27.3% using emojis. Brands preferred sending on Monday. The most common words in subject lines were: off, sale, new, extra, year.
MailMuse tracked 55 emails from 22 brands during New Year 2024 (December 25 to January 5, 2024).
The top brands during New Year 2024 were: Anthropologie (12 emails), Luisaviaroma (5 emails), Net-A-Porter Sale (5 emails), Purplle (5 emails), Meundies (4 emails).
Some top subject lines include: "Exclusive access: enjoy an extra 20% off our Sale" by Net-A-Porter Sale, and "New Year Series" by Balenciaga.