Zomato is a Food & Beverage brand tracked by MailMuse. We have analyzed 100 emails from Zomato since December 2024. Zomato sends approximately 1.8 emails per week.
The most common campaign type is Newsletter (24% of all emails), followed by Re-engagement and Brand Story. Browse all Newsletter email examples from top brands.
Zomato sends most frequently on Wednesdays during the Early Morning (5-9am) window. Their subject lines average 26.3 characters, with 40% containing emojis.
Based on our analysis of 100 emails, Zomato employs a diversified email marketing strategy. Their campaign mix spans 10 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 1.8 emails per week, their cadence falls into the conservative tier — sending fewer than 2 emails weekly, which helps avoid subscriber fatigue but may limit touchpoints.
Zomato's preferred send day is Wednesday, accounting for 25% of all sends, with Friday as their second most active day. Their peak sending window is the Early Morning (5-9am) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Zomato's subject lines average 26.3 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 40% is well above the industry norm (~20% across brands). Frequent emoji use can increase visual stand-out in the inbox, though overuse may appear less professional for certain audiences.
Zomato's subject lines average 26.3 characters and 40% of them include emojis. Common words include: just, today, from, know, may.
Zomato actively participates in festive email campaigns. Across recent festive seasons, Zomato has sent emails for Diwali, End of Season Sale (EOSS), New Year, New Year, Christmas, Christmas.
Zomato's festive calendar spans 4 different festivals across 3 years (2024, 2025, 2026), totalling 9 festive campaign emails. This broad seasonal participation indicates that Zomato treats festive marketing as a core part of their annual strategy, engaging customers across multiple cultural moments. Their presence in major Indian festivals highlights a strategy tuned to the domestic market.
Zomato sends 1.8 emails per week, putting them in the conservative tier for Food & Beverage brands. This conservative cadence is lower than most brands in the space. Browse other Food & Beverage brands to compare strategies, or see how Zomato stacks up directly against Belazu and Bokksu.
Zomato sends approximately 1.8 marketing emails per week, based on MailMuse's analysis of 100 tracked emails.
Zomato's email mix includes: Newsletter (24%), Re-engagement (20%), Brand Story (14%). These categories are based on automated classification of 100 emails.
Zomato sends the most emails on Wednesdays, based on our send-day distribution analysis.
Zomato's subject lines average 26.3 characters. About 40% of their subject lines include emojis.