December 25 — January 5, 2025
During New Year 2025, 18 brands collectively sent 56 email campaigns. The Luxury & High-End Goods industry was most active with 18 emails (32.1%). Subject lines averaged 33 characters, with 32.1% using emojis. Brands preferred sending on Wednesday. The most common words in subject lines were: sale, off, new, year, extra.
MailMuse tracked 56 emails from 18 brands during New Year 2025 (December 25 to January 5, 2025).
The top brands during New Year 2025 were: Anthropologie (11 emails), Luisaviaroma (6 emails), Urban Decay (5 emails), Tribe Amrapali (4 emails), Mytheresa (4 emails).
Some top subject lines include: "All Eyes On: New" by Urban Decay, and "FINAL WKND: Extra 50% Off Sale" by Anthropologie.