Re-engagement Email Examples from Top Brands
Re-engagement emails win back inactive subscribers and lapsed customers. Indian D2C brands face high churn rates due to competitive markets, making re-engagement campaigns essential for maintaining a healthy email list. These emails typically use emotional appeals, special discounts, or 'We miss you' messaging to rekindle the relationship.
Best Re-engagement Email Examples
Here are 15 real re-engagement email examples from leading brands, curated from our database of 168 tracked emails.
Top Brands for Re-engagement Emails
These brands send the most re-engagement emails in our database.
Industry Breakdown
Re-engagement emails are most common in the Apparel & Accessories industry (31%), followed by Food & Beverage (18.5%) and Pets (13.1%).
Re-engagement Email Best Practices
- Target subscribers who haven't opened emails in 60-90 days
- Use a compelling subject line that stands out from regular promotions
- Offer an exclusive 'come back' discount or incentive
- Ask for feedback on why they've been inactive
- Show what's new since their last engagement
- Remove non-responders after 2-3 re-engagement attempts to maintain list health
Frequently Asked Questions
When should you send re-engagement emails?
Start re-engagement sequences when subscribers haven't engaged in 60-90 days. Send 2-3 emails over 2 weeks before cleaning inactive contacts from your list.
What's a good re-engagement rate for D2C brands?
A 5-12% re-engagement rate is typical for Indian D2C brands. Those offering exclusive discounts or new product previews tend to see the highest win-back rates.