Supertails is a Pets brand tracked by MailMuse. We have analyzed 102 emails from Supertails since August 2024. Supertails sends approximately 1.3 emails per week.
The most common campaign type is Product Showcase (24% of all emails), followed by Festive and Sale. Browse all Product Showcase email examples from top brands.
Supertails sends most frequently on Saturdays during the Lunch (12-2pm) window. Their subject lines average 36.4 characters, with 69.6% containing emojis.
Based on our analysis of 102 emails, Supertails employs a diversified email marketing strategy. Their campaign mix spans 12 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 1.3 emails per week, their cadence falls into the conservative tier — sending fewer than 2 emails weekly, which helps avoid subscriber fatigue but may limit touchpoints.
Supertails's preferred send day is Saturday, accounting for 37% of all sends, with Tuesday as their second most active day. Their peak sending window is the Lunch (12-2pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Supertails's subject lines average 36.4 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 69.6% is well above the industry norm (~20% across brands). Frequent emoji use can increase visual stand-out in the inbox, though overuse may appear less professional for certain audiences.
Supertails's subject lines average 36.4 characters and 69.6% of them include emojis. Common words include: masha, bella, anubhav, pet, just.
Supertails actively participates in festive email campaigns. Across recent festive seasons, Supertails has sent emails for Diwali, Holi, Navratri, Navratri, New Year, Valentine's Day, Christmas, Father's Day.
Supertails's festive calendar spans 7 different festivals across 3 years (2024, 2025, 2026), totalling 16 festive campaign emails. This broad seasonal participation indicates that Supertails treats festive marketing as a core part of their annual strategy, engaging customers across multiple cultural moments. Their presence in major Indian festivals highlights a strategy tuned to the domestic market.
Supertails sends 1.3 emails per week, putting them in the conservative tier for Pets brands. This conservative cadence is lower than most brands in the space. Browse other Pets brands to compare strategies, or see how Supertails stacks up directly against Catalyst and Catalyst Pet.
Supertails sends approximately 1.3 marketing emails per week, based on MailMuse's analysis of 102 tracked emails.
Supertails's email mix includes: Product Showcase (24%), Festive (16%), Sale (14%). These categories are based on automated classification of 102 emails.
Supertails sends the most emails on Saturdays, based on our send-day distribution analysis.
Supertails's subject lines average 36.4 characters. About 69.6% of their subject lines include emojis.