Opi is a Beauty & Personal Care brand tracked by MailMuse. We have analyzed 5 emails from Opi since March 2026. Opi sends approximately 2.1 emails per week.
The most common campaign type is Product Showcase (40% of all emails), followed by New Arrival and Welcome. Browse all Product Showcase email examples from top brands.
Opi sends most frequently on Mondays during the Lunch (12-2pm) window. Their subject lines average 27 characters, with 60% containing emojis.
Based on our analysis of 5 emails, Opi employs a balanced email marketing strategy. Their campaign mix spans 3 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 2.1 emails per week, their cadence falls into the moderate tier — a measured pace of 2–4 emails per week that balances visibility with subscriber comfort.
Opi's preferred send day is Monday, accounting for 40% of all sends, with Tuesday as their second most active day. Their peak sending window is the Lunch (12-2pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Opi's subject lines average 27 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 60% is well above the industry norm (~20% across brands). Frequent emoji use can increase visual stand-out in the inbox, though overuse may appear less professional for certain audiences.
Opi's subject lines average 27 characters and 60% of them include emojis. Common words include: love, shades, welcome, opi, iconic.
Opi sends 2.1 emails per week, putting them in the moderate tier for Beauty & Personal Care brands. This is a typical frequency that balances engagement with inbox respect. Browse other Beauty & Personal Care brands to compare strategies, or see how Opi stacks up directly against Alyaka.Com and Alyaka.Com Ltd.
Opi sends approximately 2.1 marketing emails per week, based on MailMuse's analysis of 5 tracked emails.
Opi's email mix includes: Product Showcase (40%), New Arrival (40%), Welcome (20%). These categories are based on automated classification of 5 emails.
Opi sends the most emails on Mondays, based on our send-day distribution analysis.
Opi's subject lines average 27 characters. About 60% of their subject lines include emojis.