Welcome Email Examples from Top Brands
Welcome emails are the first impression a brand makes on a new subscriber. Indian D2C brands use welcome sequences to introduce their story, offer first-purchase discounts, and set expectations for future communications. A well-crafted welcome email can achieve open rates 4x higher than regular marketing emails, making it one of the most valuable automated sequences in any email marketing program.
Best Welcome Email Examples
Here are 15 real welcome email examples from leading brands, curated from our database of 176 tracked emails.
Top Brands for Welcome Emails
These brands send the most welcome emails in our database.
Industry Breakdown
Welcome emails are most common in the Apparel & Accessories industry (31.2%), followed by Beauty & Personal Care (15.3%) and Business & B2B Retail (10.2%).
Welcome Email Best Practices
- Send the welcome email within minutes of signup for maximum engagement
- Include a first-purchase discount (10-15% is standard in Indian D2C)
- Share your brand story and values to build an emotional connection
- Set expectations for email frequency and content type
- Include social proof like customer reviews or press mentions
- Add links to your best-selling or most popular products
Frequently Asked Questions
What should a D2C welcome email include?
A great welcome email includes a warm greeting, the brand story, a first-purchase incentive (typically 10-15% off), social proof, and clear CTAs. Many Indian D2C brands also include links to popular product categories.
How many emails should be in a welcome series?
Most Indian D2C brands use 3-5 email welcome sequences: (1) immediate welcome + discount, (2) brand story, (3) best sellers showcase, (4) social proof, (5) discount reminder if no purchase yet.