February 7 — February 16, 2026
During Valentine's Day 2026, 37 brands collectively sent 99 email campaigns. The Beauty & Personal Care industry was most active with 49 emails (49.5%). Subject lines averaged 41 characters, with 31.3% using emojis. Brands preferred sending on Saturday. The most common words in subject lines were: off, sale, sitewide, love, valentine.
MailMuse tracked 99 emails from 37 brands during Valentine's Day 2026 (February 7 to February 16, 2026).
The top brands during Valentine's Day 2026 were: Bobbi Brown Cosmetics (19 emails), Mac Cosmetics (9 emails), Kiehl'S Since 1851 (8 emails), Turn Black (5 emails), Newaudience (4 emails).
Some top subject lines include: "Final days to enjoy up to 25% off sitewide and a free full-size gift." by Bobbi Brown Cosmetics, and "A special Valentine for Okay and Masha 💌🐶" by Farmer’S Dog.