February 7 — February 16, 2025
During Valentine's Day 2025, 11 brands collectively sent 29 email campaigns. The Beauty & Personal Care industry was most active with 14 emails (48.3%). Subject lines averaged 39 characters, with 24.1% using emojis. Brands preferred sending on Friday. The most common words in subject lines were: off, sale, extra, day, valentine.
MailMuse tracked 29 emails from 11 brands during Valentine's Day 2025 (February 7 to February 16, 2025).
The top brands during Valentine's Day 2025 were: Urban Decay (6 emails), Net-A-Porter Sale (5 emails), Bobbi Brown Cosmetics (5 emails), Luisaviaroma (3 emails), Anthropologie (3 emails).
Some top subject lines include: "Our bestsellers. Now up to 25% off." by Bobbi Brown Cosmetics, and "A gift for your lips (and it’s 20% off)" by Bobbi Brown Cosmetics.