February 7 — February 16, 2024
During Valentine's Day 2024, 18 brands collectively sent 51 email campaigns. The Apparel & Accessories industry was most active with 14 emails (27.5%). Subject lines averaged 35 characters, with 23.5% using emojis. Brands preferred sending on Wednesday. The most common words in subject lines were: off, sale, day, valentine, today.
MailMuse tracked 51 emails from 18 brands during Valentine's Day 2024 (February 7 to February 16, 2024).
The top brands during Valentine's Day 2024 were: Urban Decay (10 emails), Nicobar (6 emails), Meundies (5 emails), Purplle (4 emails), Net-A-Porter Sale (4 emails).
Some top subject lines include: "EXTRA 40% OFF SALE? Yes, please!" by Anthropologie, and "Dynamic duos, on sale" by Burrow.