August 5 — August 12, 2025
During Raksha Bandhan 2025, 14 brands collectively sent 24 email campaigns. The Beauty & Personal Care industry was most active with 10 emails (41.7%). Subject lines averaged 40 characters, with 58.3% using emojis. Brands preferred sending on Wednesday. The most common words in subject lines were: off, sale, extra, day, get.
MailMuse tracked 24 emails from 14 brands during Raksha Bandhan 2025 (August 5 to August 12, 2025).
The top brands during Raksha Bandhan 2025 were: Nyx Professional Makeup (6 emails), Innisfree (4 emails), Luisaviaroma (2 emails), Anthropologie Sale (2 emails), Mytheresa (1 emails).
Some top subject lines include: "🔥 FINAL HOURS! 30% off ends tonight" by Nyx Professional Makeup, and "Top picks now $10 & under" by Nyx Professional Makeup.