May 5 — May 13, 2025
During Mother's Day 2025, 9 brands collectively sent 18 email campaigns. The Apparel & Accessories industry was most active with 6 emails (33.3%). Subject lines averaged 43 characters, with 33.3% using emojis. Brands preferred sending on Monday. The most common words in subject lines were: off, day, innisfree, mother, buy.
MailMuse tracked 18 emails from 9 brands during Mother's Day 2025 (May 5 to May 13, 2025).
The top brands during Mother's Day 2025 were: Innisfree (5 emails), Caratlane – A Tata Product (3 emails), Pia Ka Ghar (2 emails), Calvin Klein (2 emails), Fossil (2 emails).
Some top subject lines include: "Last Chance – 40% off Iconic Underwear from Calvin Klein" by Calvin Klein, and "Celebrating Mother's Day with Manish Malhotra" by Manish Malhotra.