January 1 — January 31, 2025
During End of Season Sale (EOSS) 2025, 24 brands collectively sent 85 email campaigns. The Apparel & Accessories industry was most active with 27 emails (31.8%). Subject lines averaged 36 characters, with 15.3% using emojis. Brands preferred sending on Wednesday. The most common words in subject lines were: sale, off, extra, shop, season.
MailMuse tracked 85 emails from 24 brands during End of Season Sale (EOSS) 2025 (January 1 to January 31, 2025).
The top brands during End of Season Sale (EOSS) 2025 were: Anthropologie (11 emails), Nicobar (10 emails), Net-A-Porter Sale (9 emails), Calvin Klein (8 emails), Luisaviaroma (7 emails).
Some top subject lines include: "500+ Styles Now Added to Sale" by Calvin Klein, and "Weekend Flash Sale: Everything on sale is now at 50% off & more" by Nicobar.