October 15 — November 10, 2024
During Diwali 2024, 19 brands collectively sent 86 email campaigns. The Apparel & Accessories industry was most active with 47 emails (54.7%). Subject lines averaged 33 characters, with 25.6% using emojis. Brands preferred sending on Tuesday. The most common words in subject lines were: off, sale, festive, holiday, season.
MailMuse tracked 86 emails from 19 brands during Diwali 2024 (October 15 to November 10, 2024).
The top brands during Diwali 2024 were: Rothy'S (18 emails), Nicobar (11 emails), Farmer’S Dog (8 emails), Anthropologie (8 emails), Caratlane, A Tanishq Partnership (7 emails).
Some top subject lines include: "NEW TO FINAL FEW! Up to 50% off." by Rothy'S, and "Festive gifts for him and for her" by Net-A-Porter.