Ayr is a Apparel & Accessories brand tracked by MailMuse. We have analyzed 28 emails from Ayr since February 2026. Ayr sends approximately 6.8 emails per week.
The most common campaign type is Product Showcase (33% of all emails), followed by Sale and Re-engagement. Browse all Product Showcase email examples from top brands.
Ayr sends most frequently on Saturdays during the Afternoon (2-5pm) window. Their subject lines average 25.3 characters, with 7.1% containing emojis.
Based on our analysis of 28 emails, Ayr employs a diversified email marketing strategy. Their campaign mix spans 5 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 6.8 emails per week, their cadence falls into the active tier — maintaining 4–7 weekly touchpoints, which keeps the brand top-of-mind without overwhelming inboxes.
Ayr's preferred send day is Saturday, accounting for 18% of all sends, with Thursday as their second most active day. Their peak sending window is the Afternoon (2-5pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Ayr's subject lines average 25.3 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 7.1% is below the typical benchmark (~20% across brands). A lower emoji rate lends a more formal tone, which may resonate well with their target demographic.
Ayr's subject lines average 25.3 characters and 7.1% of them include emojis. Common words include: jean, out, perfect, sold, don.
Ayr sends 6.8 emails per week, putting them in the active tier for Apparel & Accessories brands. This is an above-average sending frequency within their category. Browse other Apparel & Accessories brands to compare strategies, or see how Ayr stacks up directly against 11.11 / Eleven Eleven and Aashni + Co.
Ayr sends approximately 6.8 marketing emails per week, based on MailMuse's analysis of 28 tracked emails.
Ayr's email mix includes: Product Showcase (33%), Sale (28%), Re-engagement (22%). These categories are based on automated classification of 28 emails.
Ayr sends the most emails on Saturdays, based on our send-day distribution analysis.
Ayr's subject lines average 25.3 characters. About 7.1% of their subject lines include emojis.