Order Update Email Examples from Top Brands
Order update emails include shipping confirmations, delivery notifications, and post-purchase communications. While transactional in nature, these emails have the highest open rates (60-80%) of any email type, making them a valuable touchpoint for cross-selling and brand building. Indian D2C brands that optimize their order update emails see increased repeat purchases.
Best Order Update Email Examples
Here are 15 real order update email examples from leading brands, curated from our database of 43 tracked emails.
Top Brands for Order Update Emails
These brands send the most order update emails in our database.
Industry Breakdown
Order Update emails are most common in the Pets industry (23.3%), followed by Apparel & Accessories (23.3%) and General / Department Store (20.9%).
Order Update Email Best Practices
- Include clear tracking information and delivery timeline
- Add product care instructions or usage tips
- Cross-sell complementary products based on the order
- Request a review after delivery confirmation
- Use branded templates that reinforce your visual identity
- Include customer support contact information prominently
Frequently Asked Questions
What order update emails should D2C brands send?
Essential order update emails include: order confirmation, shipping notification with tracking, out-for-delivery alert, delivery confirmation, and a follow-up review request 5-7 days after delivery.
Can order update emails include marketing content?
Yes, but keep promotional content below 20% of the email. Focus on the transaction details first, then add subtle cross-sell recommendations or referral program mentions.