Feedback emails collect reviews, ratings, and customer insights that drive social proof and product improvement. Indian D2C brands use post-purchase feedback requests to build their review base, gather NPS scores, and identify product issues early. Reviews generated through feedback emails significantly boost conversion rates for future shoppers.
Here are 15 real feedback email examples from leading brands, curated from our database of 157 tracked emails.
These brands send the most feedback emails in our database.
Feedback emails are most common in the Finance & Fintech industry (23.6%), followed by Business & B2B Retail (15.3%) and Apparel & Accessories (7.6%).
Send feedback requests 5-7 days after delivery for physical products, giving customers enough time to try the product. For services, ask within 24-48 hours of the experience.
Offering loyalty points, simplifying the review form to 1-click ratings, and sending a single follow-up reminder can increase review rates from 5% to 15-20%.