May 6 — May 14, 2024
During Mother's Day 2024, 8 brands collectively sent 12 email campaigns. The Apparel & Accessories industry was most active with 6 emails (50%). Subject lines averaged 30 characters, with 25% using emojis. Brands preferred sending on Monday. The most common words in subject lines were: mom, off, day, gifts, more.
MailMuse tracked 12 emails from 8 brands during Mother's Day 2024 (May 6 to May 14, 2024).
The top brands during Mother's Day 2024 were: Caratlane, A Tanishq Partnership (3 emails), Daily Harvest (3 emails), House Of Masaba (1 emails), Rothy'S (1 emails), Nicobar (1 emails).
Some top subject lines include: "last day to BOGO" by Daily Harvest, and "Friendly reminder THERE’S A BOGO" by Daily Harvest.