Tobi is a Apparel & Accessories brand tracked by MailMuse. We have analyzed 50 emails from Tobi since February 2026. Tobi sends approximately 12.5 emails per week.
The most common campaign type is Product Showcase (41% of all emails), followed by Promotional and Sale. Browse all Product Showcase email examples from top brands.
Tobi sends most frequently on Fridays during the Afternoon (2-5pm) window. Their subject lines average 31.3 characters, with 90% containing emojis.
Based on our analysis of 50 emails, Tobi employs a diversified email marketing strategy. Their campaign mix spans 10 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 12.5 emails per week, their cadence falls into the aggressive tier — an intensive 7+ emails per week cadence that maximises exposure, though it risks higher unsubscribe rates.
Tobi's preferred send day is Friday, accounting for 16% of all sends, with Sunday as their second most active day. Their peak sending window is the Afternoon (2-5pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Tobi's subject lines average 31.3 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 90% is well above the industry norm (~20% across brands). Frequent emoji use can increase visual stand-out in the inbox, though overuse may appear less professional for certain audiences.
Tobi's subject lines average 31.3 characters and 90% of them include emojis. Common words include: babe, new, off, these, spring.
Tobi actively participates in festive email campaigns. During Women's Day 2026, they sent 2 targeted campaign emails.
Tobi's festive calendar spans 1 festival in 2026, totalling 2 festive campaign emails. Concentrating on a single festive period allows Tobi to invest more creative effort into a focused seasonal push. Their festival selection reflects a tailored approach to seasonal consumer demand.
Tobi sends 12.5 emails per week, putting them in the aggressive tier for Apparel & Accessories brands. This places them among the most prolific senders in their category. Browse other Apparel & Accessories brands to compare strategies, or see how Tobi stacks up directly against 11.11 / Eleven Eleven and Aashni + Co.
Tobi sends approximately 12.5 marketing emails per week, based on MailMuse's analysis of 50 tracked emails.
Tobi's email mix includes: Product Showcase (41%), Promotional (18%), Sale (11%). These categories are based on automated classification of 50 emails.
Tobi sends the most emails on Fridays, based on our send-day distribution analysis.
Tobi's subject lines average 31.3 characters. About 90% of their subject lines include emojis.