Tilfi is a Apparel & Accessories brand tracked by MailMuse. We have analyzed 21 emails from Tilfi since April 2024. Tilfi sends approximately 0.2 emails per week.
The most common campaign type is New Arrival (29% of all emails), followed by Event / Invitation and Festive. Browse all New Arrival email examples from top brands.
Tilfi sends most frequently on Fridays during the Afternoon (2-5pm) window. Their subject lines average 32.4 characters, with 0% containing emojis.
Based on our analysis of 21 emails, Tilfi employs a diversified email marketing strategy. Their campaign mix spans 7 different email types, reflecting a well-rounded approach that balances promotions, content, and seasonal messaging. With an average of 0.2 emails per week, their cadence falls into the conservative tier — sending fewer than 2 emails weekly, which helps avoid subscriber fatigue but may limit touchpoints.
Tilfi's preferred send day is Friday, accounting for 48% of all sends, with Wednesday as their second most active day. Their peak sending window is the Afternoon (2-5pm) slot, which is an unconventional timing choice that may help the brand stand out in less crowded inboxes.
Tilfi's subject lines average 32.4 characters, which is considerably shorter than average (industry benchmark: ~50 characters). Shorter subject lines improve mobile readability and can boost open rates through curiosity. Their emoji usage rate of 0% is well below the industry norm (~20% across brands). A lower emoji rate lends a more formal tone, which may resonate well with their target demographic.
Tilfi's subject lines average 32.4 characters and 0% of them include emojis. Common words include: new, tilfi, arrivals, antinomy, discover.
Tilfi actively participates in festive email campaigns. During Women's Day 2026, they sent 1 targeted campaign emails.
Tilfi's festive calendar spans 1 festival in 2026, totalling 1 festive campaign emails. Concentrating on a single festive period allows Tilfi to invest more creative effort into a focused seasonal push. Their festival selection reflects a tailored approach to seasonal consumer demand.
Tilfi sends 0.2 emails per week, putting them in the conservative tier for Apparel & Accessories brands. This conservative cadence is lower than most brands in the space. Browse other Apparel & Accessories brands to compare strategies, or see how Tilfi stacks up directly against 11.11 / Eleven Eleven and Aashni + Co.
Tilfi sends approximately 0.2 marketing emails per week, based on MailMuse's analysis of 21 tracked emails.
Tilfi's email mix includes: New Arrival (29%), Event / Invitation (19%), Festive (19%). These categories are based on automated classification of 21 emails.
Tilfi sends the most emails on Fridays, based on our send-day distribution analysis.
Tilfi's subject lines average 32.4 characters. About 0% of their subject lines include emojis.